ONDC Explained: Understanding The 'UPI Of E-Commerce'

The Indian government is working on an exciting project - ONDC, the Open Network For Digital Commerce. In a nutshell, this means that you'll have one platform that connects ALL e-commerce websites, apps and services. The centre's main agenda in this is to counter the dominance of current e-comm giants like Amazon, Flipkart, Zomato, Swiggy, Ola and Uber. With ONDC, the government hopes to bring smaller retailers at par with them. In fact, a pilot phase for the project has already been rolled out! So how will ONDC actually work? Watch this video to find out!