Sridhar Vembu, CEO of Zoho, introduces Arattai, a new messaging platform inspired by Indian culture. Designed as an alternative to WhatsApp, Arattai emphasizes fun and community while maintaining technological control for national security. Vembu shares insights on the app's rapid growth, its unique features, and the ambition to reach over a billion users, showcasing India's potential in tech innovation.
In a recent interview, Sridhar Vembu, the CEO of Zoho, shared insights about his latest venture, Arattai, a messaging platform that aims to provide an alternative to popular apps like WhatsApp and Twitter. This discussion comes at a time when there is a renewed interest in Indian technology and a push for Swadeshi, or indigenous products.
What is Arattai?
Arattai, which translates to a form of light-hearted conversation or chitchat in various Indian languages, is designed to embody the spirit of casual, friendly communication. Vembu describes it as akin to the English phrase "shooting the breeze," where conversations flow without a specific purpose. This cultural nuance is central to the app's identity, making it more than just a messaging service.
Features and Functionality
While Arattai shares similarities with WhatsApp, Vembu emphasizes that it is built as a platform with significant differences. The app is designed to be fun and engaging, reflecting the informal nature of conversations in Indian villages. Vembu notes that the app has experienced a remarkable increase in downloads, with a reported growth of up to a thousandfold in just a short period. This surge has prompted the engineering team to work diligently to keep up with the demand.
The Vision Behind Arattai
Vembu explains that the motivation for developing Arattai stems from a need for India to have control over its technological tools. He believes that technology can be weaponized against nations, and thus, having homegrown solutions is crucial for national sovereignty and security. The development of Arattai is part of a broader strategy to ensure that India can leverage technology for its own purposes, enhancing national prosperity.
Technological Foundations
The app is built on the same technological foundations as Zoho's existing business software, Zoho Click. This cross-pollination of technology not only enhances Arattai's capabilities but also provides competitive advantages in the business software arena. Vembu highlights the importance of optimizing the app for low-end devices and low bandwidth, ensuring accessibility for a wider audience.
Future Aspirations
Looking ahead, Vembu expresses ambitious goals for Arattai, aiming for over a billion users. He envisions the app evolving into a comprehensive platform similar to WeChat in China, which offers a multitude of services beyond messaging. The development team is working to accelerate the app's technological backend, with plans to ramp up marketing efforts in the coming months.
Conclusion
Sridhar Vembu's vision for Arattai reflects a blend of cultural significance and technological innovation. By creating a platform that resonates with Indian users while ensuring control over technology, Vembu aims to showcase the potential of rural talent in building world-class products. As Arattai prepares for its official launch, it stands as a testament to India's growing influence in the tech landscape, promising a unique alternative to existing messaging platforms.
